# Impressions



What are Impressions? [#what-are-impressions]

Impressions represent the total number of ad units processed through the Alkimi advertising platform. Each impression is a verifiable advertising delivery that generates protocol fees distributed to ALKIMI stakers.

Key Metrics [#key-metrics]

* Daily impression volume
* Monthly impression trends
* Impression growth rate

Why Impressions Matter [#why-impressions-matter]

Every impression processed generates protocol fees (3-8% of gross spend, depending on ad format). See (2.3.2) for more details. More impressions equal, more revenue, protocol fees and buybacks which flow to token holders in the form or rewards. The Explorer shows real-time impression data, providing transparency into platform adoption and revenue generation.